Marketing Your Private Practice Ethically & Sustainably – 23 June 2025

Description

People Assessments in Industry presents…

MARKETING YOUR PRIVATE PRACTICE ETHICALLY & SUSTAINABLY

The purpose of this interactive webinar is to answer the question often posed by healthcare practitioners in marketing themselves and their private practices. The ethical guideline dictate what we can and cannot do and say. We are also not specialists in marketing and need help. We aim to provide context around the ethical guidelines as well as provide great tips, strategies and resources to equip practitioners with meaningful advertising, networking and tools to enhance your business and help it grow sustainably.

WEBINAR BENEFITS

• Networking within the intended audience.
• Excellent advice, recommendations, and resource sharing.
• Knowledge of the moral rules governing advertising.
• Connection to top marketing experts.
• Improved advertising and marketing strategies that adhere to HPCSA guidelines.

EVENT INFORMATION

• DATE: 23 June 2025
• TIME: 17h00 – 19h00
• LOCATION: Virtual Online
• CPD: 2CPD Points

EVENT SPEAKERS

• Susan Smith
• Mosidi Pule

Susan Smith

Focusing on psychometry, Susan holds a masters degree in psychology. Her knowledge of human behaviour in the workplace and how it affects leadership, individual performance, and organisational performance is vast. She is also a certified Specialist Wellness Counsellor and Coach who offers courses and therapy to improve workers’ mental health at work. Both domestically and abroad, Susan has experience in a wide range of fields, businesses, and positions. She is also a member of the SIOPSA-based PAI (People Assessments in Industry) committee, which focusses on psychometry.

Mosidi Pule

A certified psychometrist, Mosidi specializes in psychometric assessments, career development, and talent management.  She provides recruitment support to organisations and holds accreditation in multiple examinations. She has worked on training programs for apprentices and learners, conducted climate surveys, and conducted skills audits. She also oversees intern psychometrists and trains graduates for preparation for the workforce. She wants to help professionals learn about and promote the area of psychometrics as a member of PAI (People Assessments in Industry).

PROGRAM

• 17:00 – 17:05:  Introduction and agenda
• 17:05 – 17:30:  Ethics and guidelines in marketing an HPCSA registered professional and practice. Reflection on the guidelines and code of ethics.
• 17:30-17:40:  Breakout room discussion to discuss an example of an ethical advert.
• 17:45 – 17:55:  Body break
• 18:00 – 18:50: Introduction to the digital marketing space, what is possible, etc.
• 18:50 – 19:00: Q&A
• 19:00 – 19:10: Closing Comments

Looking forward to seeing you…